The realm of digital marketing is always changing, and constantly evolving. As a digital marketing agency, we kicked started the new year with a new enthusiasm and brand-new curiosity. It is that time of the year when our experts review digital marketing trends for the whole year. It gets us really excited to predict current digital marketing trends and identify new ones that will rule in 2020. Aren’t you a little bit curious too? We hope you are.
Given below is a list of digital marketing trends that are likely to rule 2020 in a major way!
Personalization will lead the way– This digital marketing trend is here to stay! Ask yourself, how would you like to see your adverts? Would you like to be bombarded randomly? Or, would you prefer it, if brands and businesses took your specific needs into consideration, and showed you ads as and how you want to see them? The answer is obvious, isn’t it? So says the stats!
According to statistics, 90% users claim that they find personalization appealing. 80% are more likely to do business with companies that offer personalized experience. And, 63% said that they get very annoyed with generic ads and batch-and-blast emails.
Some brands like Cadbury, EasyJet and Starbucks are killing it with data-driven e-mail campaigns, personalised video campaigns and gamified mobile apps. You can come up with your own ideas to create personalised experience for your users.
2020 will be the year of branding- Technology is becoming more affordable. Access to top-notch technology or a having a voracious budget for digital ads won’t be your vantage points for too long. In 2020, you must focus on strengthening your digital brand image.
In this area, the likes of Michael Jordon and the Kardashian sisters can teach you a thing or two about having strong personal brands, and how that impacts business. You can also choose to learn corporate branding from the likes of Nike, Ferrari, Tesla and American Express. The idea here is: if you want to give yourself an edge over your competitors in 2020, you must focus your energies (and resources) in building up your brand. And, that brings us to our next point.
Influencer marketing will continue to rule– Influencer marketing is not exactly a new trend in digital marketing. It is already hot and happening and it will continue to rule in 2020. Nothing amplifies your brand image, than having key industry leaders to promote your brand. You don’t always need celebrities to endorse your brand on social media. You can do it like Iceland did it. Iceland, a British supermarket chain, shifted from ad campaigns with celebrities to campaigns with real-life moms. By teaming up with YouTube, Iceland is now focusing on vloggers to promote its products, and it’s working wonders for the brand. You can come up with some unique ideas of your own to deep dive into influencer marketing.
Conversational AI will impact SEO– In 2020, voice search and conversational AI will come to play a major role. Voice search is changing the way people search for information on the search engine. It is becoming more popular, especially among smartphone users, because voice search is three times faster than typing on a mobile screen and around 20.4% more accurate. With short and crisp answers arising out of voice search, the customer journey is more likely to be impulsive. In times like this, the zero rank snippets will come to play a crucial role in guiding traffic to your website. Above 40% of all voice search answers come from the featured snippet.
Video Marketing – Video marketing is one of the most important online marketing trends today, and it will continue to be so in the future. Video marketing is no more limited to YouTube; brands are actively using features like Facebook Live, Instagram stories, Facebook stories and Tiktok to market themselves. Due to the shift to smartphones as a web-browsing device, the long-form sales pages and e-mails are fading out fast. The new consumer of a new age is willing to consume content in a whole new way.
Social Media Stories– It all started when Snapchat came up with the concept of my stories in 2013. In August 2016, Instagram came up with Instagram stories, and the following year marked the inception of FaceBook stories, WhatsApp status and YouTube reels. Social media stories are here to stay and it’s a great marketing tool. It increases brand awareness, and provides opportunities for constant engagement with followers. It is a great way to capture the attention of the millennials. So, how can you optimise social media stories to draw more traffic? Well, you can add links to your social media stories, take advantage of geo-filters, use location tags, add mentions from other brands and fans, and invite followers to explore more with clear call-to-actions. If you aren’t leveraging social media stories already to promote your brand, now is a good time to start.
The Conclusion
Are you thinking of reshuffling your digital marketing strategies? Make sure you take full advantage of these dynamic digital marketing trends in the coming year. Hey, but you don’t have to do it alone. Our digital marketing experts will work with you on the same.
We are a digital marketing agency with 10 years of experience, and we know what will work for you and what won’t. So, leave the technicalities to us. Just enjoy the results. And, we have a reputation in the industry for delivering outstanding results.
Write to us at info@imzmediasolutions.com or call us at +91 22 23682245/8998.
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